Pune : ASUS Scales Community Engagement with Second City Chapter of ‘Beyond Incredible with ASUS’ in Pune
ASUS Scales Community Engagement with Second City Chapter of ‘Beyond Incredible with ASUS’ in Pune
Bureau chief Vitthal Shinde
Pune, 27th June 2025: ASUS, the Taiwanese tech giant, hosted the second chapter of its flagship community initiative, ‘Beyond Incredible with ASUS’, in Pune. Bringing the gaming community together with a power-packed Community Meet-up at Antisocial, Pune, the day-long interactive session saw a wave of attendees interacting with the brand and its latest innovative offerings.
Building on the enthusiastic response to its previous chapter, ASUS plans to take this initiative to more cities, creating a vibrant, hands-on platform for real-time immersive product experiences, feedback exchange, and community-building. The Pune edition gave attendees a chance to dive deep in the latest innovations by ASUS, including the powerhouse ROG Zephyrus G14, the most sought-after ROG Flow Z13, the newly launched Vivobook 14 Flip, and the Snapdragon-powered Zenbook A14 amongst others. The event delivered a high-energy experience featuring live gaming battles, exclusive product demos, creator sessions, and interactive engagement with the creators. Gamers and creators alike enjoyed hands-on access to the latest ROG laptops and accessories powered by cutting-edge tech designed for pro-level gameplay, streaming, and content creation.
Addressing the event, Mr. Arnold Su, Vice President, Consumer and Gaming PC, ASUS India, said, “With ‘Beyond Incredible with ASUS’, our mission is clear to cultivate genuine and meaningful tech-conversations across our community. This initiative is all about listening to the people’s aspirations and expectations, so we can develop products that don’t just meet the needs of today but also resonate with today’s ever-evolving lifestyle. At ASUS, we see our community not just as customers but as collaborators, and with this initiative, we aim to get closer to the people who continuously shape our brand journey.”
Building on the success of the inaugural ‘Beyond Incredible with ASUS’ community meet held in Bangalore, ASUS brought the second edition of the initiative to Pune. The first-of-its-kind engagement platform, which debuted in Bangalore with over 85+ attendees comprising community members, creators, and regional media, set the tone for a deeper connection with the ASUS ecosystem. The Pune edition further strengthened this vision by bringing together the local community to experience ASUS’ latest innovations, participate in knowledge-led sessions, and engage meaningfully with the brand. ASUS plans to further strengthen its community with plans to roll out editions of ‘Beyond Incredible with ASUS’ in other metro cities throughout 2025. The initiatives are designed to offer customized experiences, collaborative platforms, and early access to ASUS innovations, fostering and nurturing an engaged and empowered tech community.
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune’s World’s Most Admired Companies.
